Overview

Increase Sales, Service opportunities, and customer satisfaction with CRM solutions

Do you need to increase opportunities to make sales? Service revenues?

If so, look no further than ADP CRM. Our Customer Relationship Management (CRM) solution gives you the tools you need to stay in touch with your customers and prospects. ADP’s Business Development tools; Lead, Campaign, and Customer Management resources; and Direct Marketing services are designed to increase your dealership’s sales, Service opportunities, and customer satisfaction.

ADP CRM makes it easy to improve the Return On Investment (ROI) of your marketing campaigns through efficient customer targeting, and to keep your customers happy and coming back by improving communication.

Details

 Plan and execute CRM strategies in your dealership

Every dealership wants to increase Sales, Service opportunities, and customer satisfaction, and ADP CRM gives you the tools you need to successfully manage your customer relationships:

• Consolidate all leads into a single, easy-to-use database with Lead Management
  -  Assign lead responsibility, track status, respond to requests, analyze information, and more from our hands-on system
• Automate follow-ups with Business Development (BDC)
  -  Remind your customers to come back to your dealership—for service, maintenance, or an additional vehicle—with BDC’s easy-to-use tools that put follow-ups on autopilot
• Create and execute campaigns efficiently with Campaign Management
  -  Keep tabs on responses, profits, and more so you can repeat your most successful campaigns with our campaign tracking tools
• Capture more sales and service opportunities through better Customer Management
  -  Understand the “lifetime value” of each customer by keeping each Service visit and sale stored in one easy-to-access database… improving your targeted marketing investments
• Create and deliver high-impact marketing pieces with Direct Marketing Services
  -  Design, print, and mail postcards and letters in a matter of minutes from our easy-to-use, template-based system

Powerful options are also available to make ADP CRM work even more effectively for your dealership.

• Data Mining – spot and respond to trends with simple customer activity and campaign result reports, letting you better spend your marketing dollars
• Premier Strategic Consultants – receive guidance from an automotive industry expert, who thoroughly understands ADP CRM, helping you capitalize on your marketing investments

ADP CRM gives you instant access to customer and prospect history, helping you increase profitability and customer satisfaction.

Integration

ADP CRM drives even more results throughout your dealership, thanks to seamless integration with these ADP solutions:

• Access customer records in just seconds, take advantage of automatic, routine calls for Service reminders with ADP Network Phone
• Contact the customers in your CRM database using automated voice, live voice, email, or text messaging with CustomerTouch®
• Drive revenues by taking your marketing online; ADP’s Digital Marketing can help
• Tie your quotes to your customer records with ADP Desking

Click here to learn more about ADP w.e.b. CRM